FOR SALON, SPA & BEAUTY BUSINESS OWNERS WITH A TEAM
Become the Kind of Leader Who Grows People Instead of Managing Problems.
The best leaders don't have all the answers.
They know how to bring out the best in people.
Inside Leadership Lab™, you'll learn the leadership skills that build confidence, improve performance, and help your team take ownership so you can stop carrying everything yourself.
You'll leave each week feeling more confident in your decisions, calmer during difficult conversations, and excited to lead a team that's growing because of your leadership.
Fall 2026 Cohort
📅 Starts September 8, 2026
🕐 Every Other Tuesday | 11:30-1:00 PM ET
🎯 6 Live Sessions Over 12 Weeks
💻 Replays Included
💲 $1,800 Pay In Full or $700/Month x 3
You Built the Business.
So Why Does It Still Feel Like Everything Depends on You?
You have a talented team.
And yet somehow every question, problem, and decision still finds its way back to you.
You spend your day solving issues.
Then spend your evening thinking about the ones you didn't solve.
You're at work thinking about your family.
You're with your family thinking about work.
And underneath it all is the question most owners never say out loud:
"Why does it feel like nobody cares about this business the way I do?"
You've trained, you've explained, you've repeated yourself.
And you're still having the same conversations.
It's exhausting. It's not because you're failing.
But because nobody ever taught you how to create ownership inside a team.
Why everything you've tried, hasn't worked.
This isn't a hiring problem, or a motivation problem.
It's not even a team problem
It's a leadership system problem.
Without a leadership system:
• Expectations get missed
• Accountability gets avoided
• Problems get repeated
• Teams become dependent
• Owners become the bottleneck
The heavier your business feels, the more likely leadership is flowing through you instead of through a system.
Stef Fox
creator of the
LEADERSHIP LAB™
The real problem..
Most owners think they need a better team.
What they actually need is a better leadership system.
Because ownership doesn’t start with employees.
Ownership starts with leadership.
The way your team shows up today is largely a reflection of the environment they’ve been operating in.
The good news?
Leadership is a skill, and skills can be learned.
Introducing The Leadership Lab™
The Leadership Lab™ is a 12-week leadership operating system designed specifically for salon, spa, and beauty business owners who are tired of carrying everything themselves.
This is not another business strategy program.
This is not motivation.
This is not mindset coaching.
And this is not management training.
This is a practical leadership system that changes how you lead so your team can change how they show up.
When leadership changes, accountability improves.
When accountability improves, ownership grows.
When ownership grows, your business stops depending on you for every decision.
That’s the transformation.
$1,800 Pay in Full or $700/Month for 3 Months
Fall 2026 Cohort • Starts September 8
Real Results
Check out what people are saying about The Leadership Lab™
👇🏼
The Leadership Operating System™
Phase 1: Stabilize the Leader
Before your team changes, you have to stop carrying everything.
Most owners are operating in a constant state of reaction.
Reacting to problems, team, emergencies, and circumstances.
In this phase you’ll learn how to:
• Stop carrying your team’s emotions
• Stay steady when problems arise
• Lead from clarity instead of frustration
• Stop absorbing everything happening around you
• Understand what belongs on your plate, and what doesn’t
Outcome:
Leadership feels lighter.
You stop reacting to everything.
You gain clarity on what you should and shouldn’t be carrying.
Phase 2: Create Clarity & Accountability
Most repeated conversations aren’t people problems.
They’re clarity problems.
When expectations aren’t clearly defined, accountability becomes difficult.
When accountability becomes difficult, frustration grows.
In this phase you’ll learn how to:
• Set expectations clearly
• Create accountability without constant tension
• Communicate with confidence
• Establish standards your team can actually follow
• Build trust without lowering expectations
Outcome:
Repeated conversations decrease.
Expectations become clear.
Team performance becomes more consistent.
Phase 3: Build Team Ownership
This is where everything begins to shift.
Instead of being the answer to every question, you learn how to develop people who can think for themselves.
This is the path to feeling more freedom and lightness in your work.
In this phase you’ll learn how to:
• Coach instead of rescue
• Develop instead of manage
• Create ownership instead of dependence
• Give feedback that changes behavior
• Invest leadership energy where it creates the greatest return
Outcome:
Your team begins solving problems without waiting for you.
Ownership increases.
The business stops requiring your constant oversight.
What changes
and when.
Everything inside The Leadership Lab™
Leadership Reset Loop™
Stop carrying every problem home with you.
Ownership Mapping Tool™
Know exactly what belongs on your plate and what doesn't.
Regulation Bridge™
Lead difficult conversations without absorbing everyone else's emotions.
Developmental Coaching Framework™
Turn everyday conversations into growth conversations.
Feedback Framework™
Give feedback that creates change instead of repeating yourself.
The 1-10 Principle™
Know exactly where your leadership energy creates the greatest return.
Program Details
Fall 2026 Cohort
Start Date: Tuesday, September 8, 2026
Schedule: Every Other Tuesday
Time: 11:30 AM – 1:00 PM ET
Length: 12 Weeks
Live Sessions: 6 Live Leadership Lab™ Sessions
Format: Live Zoom workshops led by Stef Fox
Experience: Interactive, cameras-on learning with discussion, coaching, implementation exercises, and breakout room conversations
Designed For: Salon, spa, med spa, and beauty business owners leading a team
What's
it really worth?
What would it mean to get back 5–10 hours each week?
What would it mean to stop carrying your team home with you every night?
What would it mean to stop solving the same problems over and over again?
What would it mean to develop a team that takes ownership?
Leadership is either costing you time or creating freedom.
The Leadership Lab helps you move from one to the other.
Investment
Pay in Full: $1,800
OR
3 Payments of $700
Pay in Full: $1,800 OR 3 Payments of $700
What are people saying about working with stef's leadership content
“Stefanie is a genius. She is truly one of a kind and a gift to anyone who works with her. She has transformed our 40 year old business. We are forever grateful and love her so much."
Helen MIller Scott MIller Salon, Rochester NY
“It takes a lot to create change in a business the size of Van Michael. Stef is the real deal. She has helped us transform systems that were slowing down our growth. I can't recommend her enough."
Lucas Council Van Michael Salons Atlanta GA
The Measurably Lighter Guarantee
Show up.
Do the work.
Apply the frameworks.
If leadership doesn’t feel measurably lighter by the end of the program, you’ll receive a private coaching session with Stef to identify what’s still keeping you stuck.
You will also maintain access to ongoing Leadership Lab support until you gain traction.
Because this isn’t about consuming information.
It’s about creating change.
TRUSTED BY SOME OF THE TOP SALONS AND PROFESSIONAL BEAUTY BRANDS IN NORTH AMERICA
A FEW YOU MAY KNOW
GADABOUT/VERVE- TUSCON AZ
PENZONE SALONS- COLUMBUS OHIO
AVALON SALON- CANADA
VAN MICHAEL SALON- ATLANTA, GA
COLES SALON- MINNEAPOLIS, MN
SCOTT MILLER SALON- ROCHESTER NY
124 SALON- ATLANTA GA
CUTTING LOOSE SALON- SARASOTA, FL
PRIVE SALON- PHIILY, PA
KERASTASE, WELLA, INNERCENSE, KUENE, KAO, ORIBE, INTERCOIFFURE, EUFORA, AVEDA, PHOREST, PAUL MITCHELL SCHOOLS, PRO BEAUTY ASSOCIATION
average teams mean averagE leadership.
don't be average.
The September Lab Schedule
Leadership Lab 1 | Sept 8 | 11:30-1:00PM
Leadership Lab 2– | Sept 22 | 11:30-1:00PM PM
Leadership Lab 3 | Oct 6 | 11:30-1:00PM
Leadership Lab 4 – | Oct 20 | 11:30-1:00PM
Leadership Lab 5 | Nov 3 | 11:30-1:00PM
Leadership Lab 6| Nov 17 |11:30-1:00PM
You own a salon, spa, med spa, or beauty business with a team
You’re tired of repeating yourself
You feel responsible for everything
You want more accountability from your team
You want ownership without micromanaging
You’re ready to invest in becoming the leader your business needs
This may also be a fit for senior managers and leadership team members responsible for team performance and accountability.
BUSINESSES WITHOUT
A TEAM
Leaders looking for a quick fix
People unwilling to examine their own leadership
Business owners who only want tactics without personal growth
Team members without leadership responsibility
I'm Stef Fox.
A former salon owner, licensed hairdresser, Fortune 500 beauty executive, and doctoral researcher in leadership.
But long before I was teaching leadership, I was living the same challenges many owners face every day.
I've built a service business. I've led teams. I've carried payroll. I've had difficult conversations I didn't want to have. I've repeated myself more times than I could count. I've gone home exhausted, wondering why every problem, question, decision, and fire seemed to find its way back to me.
I know what it's like to care deeply about your people while still feeling frustrated by the weight of leading them.
I know what it's like to be physically home with your family but mentally at work, replaying conversations, solving problems, and wondering how to get your team to take more ownership.
And I know what it's like to realize the problem isn't that your team doesn't care.
Over the past two decades, I've built and sold a salon, led teams within a Fortune 500 beauty company, coached thousands of leaders across North America, and dedicated my doctoral research to understanding what actually drives leadership effectiveness, accountability, and retention in service-based businesses.
The Leadership Lab™ is where that research meets real-world experience.
It's the program I wish someone had given me years ago, the practical leadership system that helps owners stop carrying everything themselves, develop teams that take ownership, and build businesses that no longer depend on them for every decision.
FAQ'S
I don’t have time for this. That’s exactly why this exists. The Leadership Lab™ is designed to help you stop carrying unnecessary responsibilities so you can create more time for yourself.
What if this doesn’t work for me? You’ll be applying everything in real time inside your actual business. You’ll see progress throughout the program, not after it’s over. And you’re protected by the Measurably Lighter Guarantee.
This feels like one more thing on my plate. The first phase is literally about taking things off your plate. This isn’t additional work. It’s learning how to stop carrying work that was never yours to begin with.
Will this work for salons, spas, and med spas? Absolutely. The Leadership Lab™ focuses on leadership, accountability, communication, and ownership challenges that exist across every team-based beauty business.
Twelve Weeks From Now…
Your business will still need leadership.
The question is whether it will still need you for every decision.
You can keep carrying the weight.
Or you can become the leader who creates ownership.
The leader who develops people instead of carrying them.
The leader whose team steps up without waiting for permission.
Because the goal isn't to carry the business.
It's to lead it.
Come experience what changes when you do.
$1,800 Pay in Full • $700/Month for 3 Months