FOR SALON, SPA & BEAUTY BUSINESS LEADERS WITH A TEAM
Learn to Lead People So They Can Grow, Perform + Stay.
The best leaders don’t have all the answers.
They know how to bring out the best in people.
Inside Leadership Lab™, you’ll learn research-backed leadership skills to help you coach with confidence, improve performance, and develop people who take ownership of their own growth.
You’ll become more confident in the conversations that matter, coaching someone toward their next level, setting clear expectations, giving hard feedback when it’s needed, and understanding your Leadership Frequency™ so leadership feels less heavy and a whole lot more fun.
Built in beauty. Backed by research.
January 2027 Cohort
📅 Starts January 13th, 2027
🕐 12:00-1:30 PM ET
🎯 6 Live Sessions Over 12 Weeks
💻 Replays Included
💲 $1,299 Pay In Full or $433/Month x 3
Stef Fox
creator of the
LEADERSHIP LAB™
The real problem..
Most leaders think they need a better team.
But often, their people need better leadership.
We spend so much time asking our teams to grow, hit the next level, improve performance, take more ownership, communicate better—but very little time teaching leaders how to actually help people do those things.
Because people don't grow just because we give them a goal. They grow when they’re led well.
The good news? Leadership isn’t something you either have or you don’t. It’s a skill. And skills can be learned.
You want your people to grow. So why does coaching them feel so hard?
You want the business to grow.
And you want that growth for your people, too.
You want them earning more, building confidence, growing their clientele, taking ownership of their career, and becoming better at what they do.
But actually coaching people toward that growth? That’s where it gets hard.
The conversations start to feel repetitive.
And sometimes you hold back because you don’t want to be pushy, make someone feel like they’re never doing enough, or push a good person right out the door.
So coaching gets inconsistent. The hard conversations get avoided. And eventually, everyone gets a little too comfortable.
The kind of leader Leadership Lab™ teaches you to become is the one where coaching is normal, feedback isn't scary, and your people understand that you’re not pushing them because you need more from them, you’re coaching them because you see more for them.
Introducing The Leadership Lab™
This is leadership development built for beauty.
Leadership Lab™ is a 12-week leadership program designed specifically for salon, spa, and beauty business owners, managers, and developing leaders who want to get better at growing people, not just managing their performance.
This isn’t another business strategy program or generic management training.
It’s practical leadership development that teaches you how to create the kind of environment where people want to grow, coaching becomes part of the culture, feedback gets easier, and your team takes more ownership of their own development.
Because when you become a better leader, you become a better coach.
Better coaching grows people.
And growing people grows the business.
$1,299 Pay in Full or $433/Month for 3 Months
jan 2027 Cohort • Starts Jan 13, 2027
Why everything you've tried, hasn't worked.
You’ve set the goals. You’ve talked about the numbers. You’ve had the meetings, done the check-ins, and probably had the same conversation more than once.
But telling people what needs to improve isn’t the same as coaching them to grow.
Without a real coaching culture:
You don’t need to push your people harder. You need to learn how to coach them better.
Because when people feel ownership of their growth, the conversation changes.
And when your people grow, your business can grow with them.
Real Results
Check out what people are saying about The Leadership Lab™
👇🏼
The Leadership Operating System™
Phase 1: Stabilize the Leader
Whether you’re brand new to leading people or you’ve been doing it for 20 years, leadership can get heavy when you’re carrying too much.
New leaders often feel responsible for fixing everything. Experienced leaders can fall into the same pattern after years of being the person everyone turns to.
Before you can lead other people well, you have to understand how you’re showing up and what you’re carrying.
Most leaders spend their days reacting, to problems, emotions, team dynamics, unexpected situations, and whatever needs their attention next. Over time, that reaction becomes a way of leading without us even realizing it.
In this phase, you’ll learn how to:
The outcome:
Leadership feels lighter. You become more intentional about how you show up, less reactive to what’s happening around you, and clearer about what your people actually need from you.
Phase 2: Create Clarity & Accountability
A lot of the conversations we keep having aren’t actually people problems. They’re clarity problems.
When people aren’t clear on what’s expected, what good looks like, or what they own, accountability gets harder than it needs to be.
Then leaders get frustrated. Team members get defensive. And everyone ends up having the same conversation again.
In this phase, you’ll learn how to:
The outcome:
Your people know what’s expected, accountability feels more natural, and you spend less time repeating yourself. Clarity creates confidence, and gives your people a better chance to succeed.
Phase 3: Coach People to Grow
This is where leadership starts to feel different.
Instead of being the person with all the answers, you learn how to have coaching conversations that help your people think, problem-solve, and take ownership of their own growth.
Because great coaching isn’t about pushing people harder. It’s about learning how to bring out more of what’s already possible in them.
In this phase, you’ll learn how to:
The outcome:
Your coaching conversations get better. Your people take more ownership of their growth. They start bringing you ideas and solutions instead of always waiting for answers.
And as your people grow, your business gets to grow with them.
What changes
and when.
Everything inside The Leadership Lab™
Leadership Frequency™
Understand the experience people have of you as a leader, and learn to lead with more intention, clarity, and consistency.
Leadership Reset Loop™
Stop carrying every problem, emotion, and conversation home with you.
Ownership Mapping Tool™
Know what belongs on your plate, what belongs to your people, and when to step in.
Regulation Bridge™
Stay grounded through hard conversations without absorbing everyone else’s emotions.
Developmental Coaching Framework™
Turn everyday conversations into growth conversations that build confidence and ownership.
Feedback Framework™
Say what needs to be said clearly so feedback actually leads to change.
The 1–10 Principle™
Know where your leadership energy can make the biggest difference, and stop spending it where it won’t.
Program Details
January 2027 Cohort
Start Date: Wednesday January 13th
Schedule: Every Other Tuesday
Time: 12:00-1:30 PM ET
Future class dates:
January 27, Feb 10, March 3, March 17, March 31
Length: 12 Weeks
Live Sessions: 6 Live Zoom Leadership Lab™ Sessions
Format: Live Zoom workshops
Experience: Interactive, cameras-on learning with discussion, coaching, implementation exercises, and breakout room conversations
Designed For owners, managers, educators, and leaders in salons, spas, med spas, and barbershops.
What's it really worth?
What would it mean to feel confident leading people instead of second-guessing yourself?
What would change if coaching conversations actually helped your people grow?
What would it mean to know how to give hard feedback without avoiding it, or making it harder than it needs to be?
What would change if leadership felt lighter, clearer, and honestly, a lot more fun?
Leadership is either costing you time or creating freedom.
Whether you’re an owner, an experienced manager, or stepping into leadership for the first time, the way you lead has the power to change the way people grow.
And when your people grow, the business grows with them.
Pay in Full: $1,299 OR 3 Payments of $433
What are people saying about working with stef's leadership content
“Stefanie is a genius. She is truly one of a kind and a gift to anyone who works with her. She has transformed our 40 year old business. We are forever grateful and love her so much."
Helen MIller Scott MIller Salon, Rochester NY
“It takes a lot to create change in a business the size of Van Michael. Stef is the real deal. She has helped us transform systems that were slowing down our growth. I can't recommend her enough."
Lucas Council Van Michael Salons Atlanta GA
The Measurably Lighter Guarantee
Show up.
Do the work.
Apply the frameworks.
If leadership doesn’t feel measurably lighter by the end of the program, you’ll receive a private coaching session with Stef to identify what’s still keeping you stuck.
You will also maintain access to ongoing Leadership Lab support until you gain traction.
Because this isn’t about consuming information.
It’s about creating change.
TRUSTED BY SOME OF THE TOP SALONS AND PROFESSIONAL BEAUTY BRANDS IN NORTH AMERICA
A FEW YOU MAY KNOW
GADABOUT/VERVE- TUSCON AZ
PENZONE SALONS- COLUMBUS OHIO
AVALON SALON- CANADA
VAN MICHAEL SALON- ATLANTA, GA
COLES SALON- MINNEAPOLIS, MN
SCOTT MILLER SALON- ROCHESTER NY
124 SALON- ATLANTA GA
CUTTING LOOSE SALON- SARASOTA, FL
PRIVE SALON- PHIILY, PA
KERASTASE, WELLA, INNERCENSE, KUENE, KAO, ORIBE, INTERCOIFFURE, EUFORA, AVEDA, PHOREST, PAUL MITCHELL SCHOOLS, PRO BEAUTY ASSOCIATION
average teams mean averagE leadership.
don't be average.
The January Lab Schedule
Leadership Lab 1 | January 13th 12:00-1:30PM ET
Leadership Lab 2– | Jan 27 | 12:00-1:30PM PM
Leadership Lab 3 | Feb 10 | 12:00-1:30PM PM
Leadership Lab 4 | March 3 | 12:00-1:30PM PM
Leadership Lab 5 | March 17 | 12:00-1:30PM PM
Leadership Lab 6| March 31|12:00-1:30PM PM
own, lead, or educate in a salon, spa, med-spa, or barbershop
You own, manage, lead, or are stepping into leadership in professional beauty.
You want to get better at coaching people to grow.
You want accountability without micromanaging.
You want more confidence in the conversations that matter.
And you want to become the kind of leader people grow with.
BUSINESSES WITHOUT
A TEAM
Leaders looking for a quick fix
People unwilling to examine their own leadership
Business owners who only want tactics without personal growth
Team members without leadership responsibility
I'm Stef Fox.
A former salon owner, licensed hairdresser, Fortune 500 beauty executive, and doctoral researcher in leadership.
But long before I was teaching leadership, I was living the same challenges many owners face every day.
I've built a service business. I've led teams. I've carried payroll. I've had difficult conversations I didn't want to have. I've repeated myself more times than I could count. I've gone home exhausted, wondering why every problem, question, decision, and fire seemed to find its way back to me.
I know what it's like to care deeply about your people while still feeling frustrated by the weight of leading them.
I know what it's like to be physically home with your family but mentally at work, replaying conversations, solving problems, and wondering how to get your team to take more ownership.
And I know what it's like to realize the problem isn't that your team doesn't care.
Over the past two decades, I've built and sold a salon, led teams within a Fortune 500 beauty company, coached thousands of leaders across North America, and dedicated my doctoral research to understanding what actually drives leadership effectiveness, accountability, and retention in service-based businesses.
The Leadership Lab™ is where that research meets real-world experience.
It's the program I wish someone had given me years ago, the practical leadership system that helps owners stop carrying everything themselves, develop teams that take ownership, and build businesses that no longer depend on them for every decision.
FAQ'S
I don’t have time for this. That’s exactly why this exists. The Leadership Lab™ is designed to help you stop carrying unnecessary responsibilities so you can create more time for yourself.
What if this doesn’t work for me? You’ll be applying everything in real time inside your actual business. You’ll see progress throughout the program, not after it’s over. And you’re protected by the Measurably Lighter Guarantee.
This feels like one more thing on my plate. The first phase is literally about taking things off your plate. This isn’t additional work. It’s learning how to stop carrying work that was never yours to begin with.
Will this work for salons, spas, and med spas? Absolutely. The Leadership Lab™ focuses on leadership, accountability, communication, and ownership challenges that exist across every team-based beauty business.
Twelve Weeks From Now…
You’ll still have hard conversations.
Your people will still need you.
But you’ll know how to lead them.
You’ll know how to coach someone toward growth instead of giving them all the answers.
How to set clear expectations and hold people accountable.
How to give feedback when something isn’t working.
And how to understand your own Leadership Frequency™ so you can show up with more intention, confidence, and consistency.
Twelve weeks from now, you won’t just know more about leadership.
You’ll be a better leader.
And when you grow as a leader, you create more opportunity for the people around you to grow, too.
Let’s grow.